How the technique works
Arrojo American Waves uses a proprietary, gentler perm solution combined with an editorial setting technique to produce soft, natural waves. Stylists set hair on flexi rods and use less drying solution to protect hair while shaping the curl pattern. Results range from medium curls to loose or super-loose beach waves and typically last 3-4 months depending on individual care.
The final shape is determined by rod size, tension during wrapping, and your hair’s length, density and texture. Because the method emphasizes movement and volume rather than tight uniform rings, stylists can create beachy, editorial looks suited to today’s style-conscious clients while minimizing harsh drying during the process.
What to expect at appointment
Plan for a full-service appointment: the treatment is listed as 180 MINUTES on our menu and typically takes about three hours; total time varies with length, density and texture. Pricing is Starting at $345. A deposit of $50 is required when booking and will be returned to you on the day of service.
Your visit begins with a consultation to confirm the preferred curl pattern—medium, loose, or super-loose beach waves—and to assess hair condition. The stylist sections hair, sets flexi rods using the Arrojo editorial technique, applies the gentler solution and controls drying time to shape movement before neutralizing and styling to reveal the final wave.
Aftercare and local factors
Waves retain their best shape when cared for gently: reduce daily high-heat styling, use mild cleansers and conditioners, and avoid rough towel-drying. Because this perm uses less drying solution, hair keeps more natural movement, but everyday habits and local climate will influence how long the look holds between salon visits.
Marietta’s humid subtropical climate—hot, humid summers with frequent thunderstorms and mild winters—can loosen wave definition faster than drier regions. Our West Marietta / Terrell Mill location near Whitlock Avenue and Church Street is convenient for commuters from across Marietta, Smyrna, Kennesaw and nearby towns when follow-up or refresh appointments are needed.
